Calculate Return on Ad Spend — how much revenue you generate for every dollar spent on ads.
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Total revenue attributed to ad campaigns.
Total amount spent on advertising.
ROAS = Revenue from Ads ÷ Ad Spend
ROAS measures the efficiency of your ad spend. A ROAS of 4x means every $1 spent generates $4 in revenue.
Enter values to calculate.
4:1 is a common benchmark. eCommerce often targets 3-5x. High-margin SaaS can be profitable at 2x.
ROAS measures revenue per dollar spent. ROI measures profit per dollar invested, accounting for all costs.
Better targeting, improved creative, optimized landing pages, and focusing budget on top-performing campaigns.
No. Brand search typically has the highest ROAS. Prospecting/awareness campaigns have lower ROAS but feed the funnel.