Calculate Click-Through Rate — the percentage of impressions that result in clicks.
Results update as you type. Nothing is sent anywhere — the maths runs in your browser.
Number of clicks on your ad or link.
Number of times your ad was shown.
CTR = (Clicks ÷ Impressions) × 100
CTR measures how compelling your ad or content is. Higher CTR means your message resonates with the audience.
Enter values to calculate.
Google Search Ads: 3-5%. Display: 0.5-1%. Email: 2-5%. Social: 0.5-2%. Varies by industry and format.
Write better headlines, use compelling CTAs, improve ad relevance, test different creative, and refine targeting.
Not necessarily. High CTR with low conversion rate wastes budget. Optimize for conversions, not just clicks.
Organic position 1 gets ~30% CTR. Paid ads average 3-5%. Organic CTR is higher but slower to achieve.