Calculate Cost Per Mille — what you pay per 1,000 ad impressions.
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Total amount spent on the campaign.
Total number of ad impressions.
CPM = (Total Cost ÷ Impressions) × 1,000
CPM measures cost efficiency for brand awareness campaigns. Lower CPM means cheaper reach.
Enter values to calculate.
Varies by platform. Facebook: $5-15, Google Display: $2-10, LinkedIn: $20-50, Programmatic: $1-5.
CPM pays per 1,000 views (awareness). CPC pays per click (performance). Use CPM for brand, CPC for conversion.
Improve ad relevance scores, target broader audiences, test different placements, and optimize creative.
Not always. A higher CPM on a targeted audience may generate more conversions than cheap broad reach.