Estimate the PPC ad budget needed to hit your target number of conversions.
Results update as you type. Nothing is sent anywhere — the maths runs in your browser.
How many leads or sales you want.
Landing page conversion rate.
Average CPC for your keywords.
Clicks Needed = Conversions ÷ Conversion Rate
Budget = Clicks × CPC
Work backwards from your conversion target to determine the budget required at your current CPC and conversion rate.
Enter values to calculate.
Average is 2-5% across industries. Landing page optimization can push this to 10%+.
Improve Quality Score, use long-tail keywords, tighten targeting, and optimize ad relevance.
Google captures intent (people searching). Facebook targets interests and demographics. Use both for different funnel stages.
Start with enough to get 100+ clicks for statistical significance, then optimize based on CPA and ROI.