Head-to-head comparison

Flowbox vs Later (Later Influence) — which influencer marketing wins?

Updated 2026-09-06 · built from verified listing data

Underrated Pick
by Flowbox AB
★★★★★ 4.5
Custom / quote-based
VS
by Later (Later Media, Inc.)
★★★★★ 4.5
Custom / quote-based (Later Influence); Later Social scheduling starts separately
✓

Our verdict

Closest European equivalent to Later's combined UGC + influencer-marketing positioning, but smaller-scale and less US brand recognition.

Later (Later Influence) — Unlike EmbedSocial/Taggbox/Flowbox, Later's core strength is finding and paying outside creators, not embedding a live social feed on your website.

Best for
F European (and Latin American) ecommerce brands wanting a combined UGC + influencer-marketing suite without Emplifi's enterprise-CX scope
L Ecommerce/DTC brands that want to source content from outside creators (not just their own audience) and reuse it as licensed UGC in paid ads

At a glance

Winner marked per row. Ties are left unmarked.

Attribute
F Flowbox
Visit ↗
L Later (Later Influence)
Visit ↗
Starting price
Custom / quote-based
Custom / quote-based (Later Influence); Later Social scheduling starts separately
Free plan
No
No
Free trial
No
—
Best for
European (and Latin American) ecommerce brands wanting a combined UGC + influencer-marketing suite without Emplifi's enterprise-CX scope
Ecommerce/DTC brands that want to source content from outside creators (not just their own audience) and reuse it as licensed UGC in paid ads
Platforms
Web
Web
Last updated
2026-09-06
2026-09-06

See the interface

Screens as each vendor ships them.

F Flowbox
Flowbox interface
L Later (Later Influence)
Later (Later Influence) interface

Pricing

F Flowbox plans
Standard/Growth/Enterprise
Custom/annual contract
  • Content aggregation
  • Rights management
  • Integrations (tier-gated)
L Later (Later Influence) plans
Later Influence
Custom/annual contract
  • Creator discovery
  • Campaign mgmt
  • Rights management
  • Payments

Pros & cons

Flowbox
✓ Pros
+Combined UGC + influencer-marketing + content-rights suite after 3 mergers (Flowbox, Photoslurp, Dreaminfluence)
+Serves 1,000+ customers across 40 markets with recognizable brand clients (NA-KD, G-Star, Tom Dixon)
+Dedicated Shopify app for shoppable UGC galleries
+Strong European data-residency/GDPR positioning given Stockholm/Barcelona/Amsterdam/Copenhagen HQ footprint
✕ Cons
–No public self-serve pricing — must contact sales
–No meaningful free plan or free trial found
–Brand identity has shifted across three mergers in under a decade, which can complicate long-term support continuity
–Much smaller/less visible than Later or Emplifi in the US market
Later (Later Influence)
✓ Pros
+2M+ searchable creator/influencer database
+End-to-end campaign workflow: briefs, negotiation, contracts, automated payments
+Built-in content-rights/licensing collection for reusing creator content in paid ads
+Mobile app (iOS/Android) for on-the-go approvals
+Strong case-study-backed ROI reporting
✕ Cons
–No public pricing — sales-assisted only, slower to evaluate
–No native website widget/embed for displaying UGC live on-site (the core feature of EmbedSocial, Taggbox, Flowbox)
–Heavier, more enterprise-oriented workflow than small sites typically need
–Brand/product line can be confusing after the Mavrck/Mavely mergers

Platforms & access

Where each tool runs and how far its reach goes.

Criteria
Flowbox
Later (Later Influence)
Platforms
Web
Web
Supported languages
1 (English + likely Nordic/EU language support given office footprint (not independently confirmed))
1 (English (primary); interface localization not confirmed)
Integrations
6 listed
8 listed
Public API
Yes
Yes

Feature by feature

Union of every feature any tool here lists.

Criteria
Flowbox
Later (Later Influence)
Analytics &amp
✓
—
consent/rights management
✓
—
Creator discovery & vetting;Campaign briefs & management;Contract + automated creator payments;UGC content rights/licensing capture;Content syndication to paid social & ads;Performance/ROI analytics;AI creator-matching;Social scheduling (Later Social)
—
✓
email
✓
—
Influencer campaign management (via Dreaminfluence)
✓
—
Publishing to web, social &amp
✓
—
ROI reporting
✓
—
Shoppable galleries
✓
—
UGC + influencer content aggregation;Moderation &amp
✓
—

Security & compliance

Certifications, controls and where data lives.

Criteria
Flowbox
Later (Later Influence)
Not independently verified this pass — check Later's Trust Center for SOC 2/GDPR documentation before publishing.
—
✓
Not publicly disclosed this pass — verify GDPR/DPA documentation directly with Flowbox given its EU headquarters.
✓
—

Support

Channels and the response time each one promises.

Criteria
Flowbox
Later (Later Influence)
Account-managed (enterprise sales model
✓
—
Amsterdam
✓
—
Barcelona
✓
—
Copenhagen
✓
—
Help Center + account team (enterprise); live chat for Later Social
—
✓
regional offices in Stockholm
✓
—

Developer & API

What a developer can build against.

Criteria
Flowbox
Later (Later Influence)
likely available at enterprise tier
✓
—
Not publicly documented
✓
—
Not publicly documented for Later Influence
—
✓

Industry fit

How well each one suits the sectors we assess.

Criteria
Flowbox
Later (Later Influence)
automotive-adjacent (per client list: Carclean)
✓
—
Ecommerce & DTC retail, CPG, beauty, fashion
—
✓
Fashion, ecommerce/DTC,
✓
—
home goods,
✓
—

Integrations

Union of every integration any tool here lists.

Criteria
Flowbox
Later (Later Influence)
Facebook
✓
✓
Instagram
✓
✓
Meta Ads
—
✓
Pinterest
✓
✓
Shopify (dedicated app)
✓
—
Shopify (via Later commerce tools)
—
✓
Slack
—
✓
TikTok
✓
✓
TikTok Ads
—
✓
YouTube
✓
—

Company

Who is behind each product.

Criteria
Flowbox
Later (Later Influence)
Legal name: Flowbox AB. Founded: 2016, Stockholm, Sweden, by Marcus Carloni (founder & first CEO). Merged with Photoslurp (Barcelona, founded 2015 by Eulogi Bordas) in 2022. Acquired Dreaminfluence (Copenhagen, founded 2018 by Mikkel Malesa and Rasmus Tobiasen) in 2025. Current CEO: Eulogi Bordas (since the Photoslurp merger). HQ: Riddargatan 17D, Stockholm, Sweden; additional offices in Barcelona, Amsterdam and Copenhagen. Employees: ~70 (post-Dreaminfluence). Funding: bootstrapped until a €7.5M raise from Viking Venture in 2020. Scale: 1,000+ customers across 40 markets; ~€9M ARR (2025 figures).
✓
—
Legal name: Later Media, Inc. (product line includes the former Mavrck and Mavely). Founded: 2014 (as Latergramme). Founders: Matt Smith, Ian MacKinnon, Cindy Chen (Roger Patterson later joined as CEO). HQ: Vancouver, BC, Canada (company); Boston, MA, US (Later Influence/Mavrck team). Employees: reported ~150–250 (sources vary, some report 1,900+ post-merger — treat with caution). Funding: reports range from ~$174M to ~$270M raised across multiple rounds; investors include Summit Partners. Note: third-party data sources (Crunchbase/Tracxn/PitchBook) conflict on founding date, HQ and employee count due to multiple mergers — verify against later.com/about before publishing.
—
✓

What users actually say

F Flowbox
Gartner Peer Insights · company press releases · Crunchbase
L Later (Later Influence)
Gartner Peer Insights, company site

How each one handles your data

Flowbox

  • Not independently confirmed this pass.

Later (Later Influence)

  • Publishes a standard privacy notice covering creator and customer data.
Privacy policy →

Frequently asked

Is there a free plan?+

Not publicly advertised; pricing is quote-based.

Which brands use Flowbox?+

NA-KD, G-Star, Tom Dixon, Carclean, among others per case studies.

Is there a free plan for Later Influence?+

No public free tier; Later Social (scheduling) has historically offered a starter tier, but the UGC/influencer product is sold via demo.

Does Later have a mobile app?+

Yes, iOS and Android apps for Later Social; Later Influence is primarily managed via web dashboard.

Is Later Influence the same as Mavrck?+

Yes. Later Influence is the rebranded version of Mavrck, which Later acquired in 2022. In 2024, Mavrck and Later fully merged into one company under the "Social Revenue Platform" umbrella, with Later Influence as the influencer-marketing product line.

How much does Later Influence cost?+

Later Influence doesn't publish one fixed price — it's sold via three self-serve/managed tiers. Third-party pricing trackers report roughly $16.67/mo (Starter, billed annually), $30/mo (Growth), and $53.33/mo (Advanced), but Later's own pricing page directs most buyers to "contact us," so treat these as estimates and verify with a quote.

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The verdict, once more

Flowbox vs Later (Later Influence)

Closest European equivalent to Later's combined UGC + influencer-marketing positioning, but smaller-scale and less US brand recognition.

F Flowbox
4.5 ★ · from Custom / quote-based
Visit Website ↗
L Later (Later Influence)
4.5 ★ · from Custom / quote-based (Later Influence); Later Social scheduling starts separately
Visit Website ↗
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