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Flowbox

Underrated Pick
★★★★★ 4.5 No reviews yet |by Flowbox AB
Last updated 2026-09-06
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Tested & written by
★★★★★ 4.5 No reviews yet
Starting price
Custom / quote-based
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What is Flowbox?

Flowbox is a Stockholm-founded (2016) UGC platform that bootstrapped for years before raising €7.5M from Viking Venture in 2020. It merged with Barcelona-based Photoslurp in 2022 and acquired Copenhagen-based influencer-marketing platform Dreaminfluence in 2025, giving it a combined UGC + influencer-marketing + content-rights offering that rivals Later and Emplifi — but with much lower brand awareness outside Europe, making it a genuinely underrated alternative worth evaluating.

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Flowbox pros and cons

▲ Pros
+Combined UGC + influencer-marketing + content-rights suite after 3 mergers (Flowbox, Photoslurp, Dreaminfluence)
+Serves 1,000+ customers across 40 markets with recognizable brand clients (NA-KD, G-Star, Tom Dixon)
+Dedicated Shopify app for shoppable UGC galleries
+Strong European data-residency/GDPR positioning given Stockholm/Barcelona/Amsterdam/Copenhagen HQ footprint
▼ Cons
−No public self-serve pricing — must contact sales
−No meaningful free plan or free trial found
−Brand identity has shifted across three mergers in under a decade, which can complicate long-term support continuity
−Much smaller/less visible than Later or Emplifi in the US market

Who Flowbox is for

Pick the closest match - the verdict changes a lot by team shape.

Flowbox for European ecommerce marketing teams,
Best for
Not for
Flowbox for influencer marketing managers,
Best for
Not for
Flowbox for brand/DTC founders
Best for
Not for

Industry fit

Fashion, ecommerce/DTC,
Conditional
home goods,
Conditional
automotive-adjacent (per client list: Carclean)
Conditional

Flowbox key features

1
UGC + influencer content aggregation;Moderation &amp
2
consent/rights management
3
Shoppable galleries
4
Publishing to web, social &amp
5
email
6
Analytics &amp
7
ROI reporting
8
Influencer campaign management (via Dreaminfluence)

Flowbox pricing

Starting at Custom / quote-based. Plans sourced from the vendor.

Standard/Growth/Enterprise
Customannual contract
✓Content aggregation
✓Rights management
✓Integrations (tier-gated)
Request pricing

Flowbox integrations

Instagram
TikTok
YouTube
Facebook
Pinterest
Shopify (dedicated app)

Company information

Legal name: Flowbox AB. Founded: 2016, Stockholm, Sweden, by Marcus Carloni (founder & first CEO). Merged with Photoslurp (Barcelona, founded 2015 by Eulogi Bordas) in 2022. Acquired Dreaminfluence (Copenhagen, founded 2018 by Mikkel Malesa and Rasmus Tobiasen) in 2025. Current CEO: Eulogi Bordas (since the Photoslurp merger). HQ: Riddargatan 17D, Stockholm, Sweden; additional offices in Barcelona, Amsterdam and Copenhagen. Employees: ~70 (post-Dreaminfluence). Funding: bootstrapped until a €7.5M raise from Viking Venture in 2020. Scale: 1,000+ customers across 40 markets; ~€9M ARR (2025 figures).

Flowbox security, data & the fine print

From the vendor’s trust centre, confirmed by our team.

Security & compliance
Not publicly disclosed this pass — verify GDPR/DPA documentation directly with Flowbox given its EU headquarters.
Privacy policy, in plain words
What happens to your data
•Not independently confirmed this pass.
Support & response times
Account-managed (enterprise sales model
regional offices in Stockholm
Barcelona
Amsterdam
Copenhagen
API & developer access
Not publicly documented
likely available at enterprise tier
Flowbox supported languages1 supported
English + likely Nordic/EU language support given office footprint (not independently confirmed)

Flowbox reviews

4.5
★★★★★
No reviews yet
5 ★ 0
4 ★ 0
3 ★ 0
2 ★ 0
1 ★ 0
Review sentiment
90% Positive 7% Neutral 3% Negative
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What the internet says about Flowbox

Public discussion sampled and hand-checked by our editors - not vendor testimonials.

Gartner Peer Insights
70% positive20% neutral10% negative
company press releases
70% positive20% neutral10% negative
Crunchbase
70% positive20% neutral10% negative
LeadIQ
70% positive20% neutral10% negative

Teams using Flowbox

Publicly referenced customers only - logos used with permission.

Flowbox customer stories

Not independently verified this pass — request current case studies from getflowbox.com
Ask the Flowbox community
No numeric review-site rating, security certification, or self-serve pricing was found publicly for Flowbox - all flagged fields need direct vendor confirmation before publishing.

Alternatives to Flowbox

See the ranked list →

Each of these beats Flowbox at one specific job.

Flowbox FAQ

Is there a free plan?+

Not publicly advertised; pricing is quote-based.

Which brands use Flowbox?+

NA-KD, G-Star, Tom Dixon, Carclean, among others per case studies.

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