Later (Later Influence)
What is Later (Later Influence)?
Later began in 2014 as “Latergramme,” an Instagram scheduling tool, and has since grown into a broader social/creator marketing group. Its UGC capability today lives inside Later Influence (built from the 2022 acquisition of Mavrck), which pairs a 2M+ creator/influencer index with campaign management, contracting, payments, and content-rights collection so brands can turn creator content into a reusable UGC library for ads, email, and websites. A separate product, Later Social, still handles the original scheduling/analytics workflow.
Later (Later Influence) pros and cons
Who Later (Later Influence) is for
Pick the closest match - the verdict changes a lot by team shape.
Industry fit
Later (Later Influence) key features
Later (Later Influence) pricing
Starting at Custom / quote-based (Later Influence); Later Social scheduling starts separately. Plans sourced from the vendor.
Later (Later Influence) integrations
Company information
Later (Later Influence) security, data & the fine print
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Later (Later Influence) reviews
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See the ranked list →Each of these beats Later (Later Influence) at one specific job.
Later (Later Influence) FAQ
Is there a free plan for Later Influence?+
No public free tier; Later Social (scheduling) has historically offered a starter tier, but the UGC/influencer product is sold via demo.
Does Later have a mobile app?+
Yes, iOS and Android apps for Later Social; Later Influence is primarily managed via web dashboard.
Is Later Influence the same as Mavrck?+
Yes. Later Influence is the rebranded version of Mavrck, which Later acquired in 2022. In 2024, Mavrck and Later fully merged into one company under the "Social Revenue Platform" umbrella, with Later Influence as the influencer-marketing product line.
How much does Later Influence cost?+
Later Influence doesn't publish one fixed price — it's sold via three self-serve/managed tiers. Third-party pricing trackers report roughly $16.67/mo (Starter, billed annually), $30/mo (Growth), and $53.33/mo (Advanced), but Later's own pricing page directs most buyers to "contact us," so treat these as estimates and verify with a quote.