Calculate markup percentage and selling price from cost and desired profit.
Results update as you type. Nothing is sent anywhere — the maths runs in your browser.
Your cost to produce or purchase the item.
Desired markup percentage.
Selling Price = Cost × (1 + Markup%)
Profit = Selling Price − Cost
Margin = Profit ÷ Selling Price × 100
Markup is the percentage added to cost. Margin is profit as a percentage of selling price. 100% markup = 50% margin.
Enter values to calculate.
Markup is profit over cost. Margin is profit over price. 50% markup = 33% margin. 100% markup = 50% margin.
Retail: 50-100%. Grocery: 15-25%. Luxury: 200-500%. SaaS is different — no per-unit cost.
Consider competitor pricing, perceived value, target margin, and willingness to pay.
Not if it reduces volume. Find the price point that maximizes total profit (price × volume).