Calculate Customer Acquisition Cost — what you spend to win each new customer.
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All sales costs: salaries, commissions, tools.
All marketing costs: ads, content, events.
Number of new paying customers in the period.
CAC = (Sales Spend + Marketing Spend) ÷ New Customers
CAC tells you how efficiently you acquire customers. Compare it against LTV for unit economics.
Enter values to calculate.
All sales and marketing expenses: salaries, commissions, ad spend, tools, events, content production.
It depends on LTV. A healthy LTV:CAC ratio is 3:1 or better. The payback period should be under 12 months.
Blended includes all channels. Paid CAC only counts paid acquisition costs. Track both to understand organic leverage.
Improve conversion rates, invest in organic/content, optimize ad targeting, and shorten sales cycles.