Calculate your renewal rate — the percentage of customers or revenue that renews.
Results update as you type. Nothing is sent anywhere — the maths runs in your browser.
Number of contracts eligible for renewal.
Number that actually renewed.
ARR from contracts eligible for renewal.
ARR from contracts that renewed (including expansion).
Customer Renewal Rate = (Renewed ÷ Up for Renewal) × 100
Revenue Renewal Rate = (Revenue Renewed ÷ Revenue Up for Renewal) × 100
Renewal rate measures retention at the contract level. Revenue renewal can exceed 100% if renewals include expansion.
Enter values to calculate.
Enterprise SaaS: 90%+. SMB: 80%+. Below 80% signals product or service issues.
Renewal rate measures contract renewals specifically. Retention rate includes all customers, even those not yet up for renewal.
Revenue renewal rate can if customers expand at renewal. Customer renewal rate cannot exceed 100%.
Start renewal conversations early (90 days out), demonstrate ROI, address issues proactively, and offer multi-year incentives.