Calculate customer churn rate and revenue churn rate to understand retention performance.
Results update as you type. Nothing is sent anywhere — the maths runs in your browser.
Active customers at period start.
Customers who cancelled.
Monthly recurring revenue at start.
Revenue from cancelled customers.
Customer Churn = (Lost ÷ Start) × 100
Revenue Churn = (MRR Lost ÷ MRR Start) × 100
Customer churn counts accounts lost. Revenue churn measures the dollar impact.
Enter values to calculate.
B2B SaaS: 3-5% annual is excellent. SMB/B2C: 5-7% monthly is common. Enterprise often under 1% monthly.
Customer churn counts accounts. Revenue churn measures dollars lost — they differ when larger accounts churn.
Better onboarding, proactive customer success, feature adoption tracking, and at-risk outreach.
Subtracts expansion from churned revenue. Negative net churn means existing customers grow faster than others leave.