Later began in 2014 as “Latergramme,” an Instagram scheduling tool, and has since grown into a broader social/creator marketing group. Its UGC capability today lives inside Later Influence (built from the 2022 acquisition of Mavrck), which pairs a 2M+ creator/influencer index with campaign management, contracting, payments, and content-rights collection so brands can turn creator content into a reusable UGC library for ads, email, and websites. A separate product, Later Social, still handles the original scheduling/analytics workflow.
Later (Later Influence)
Enterprise influencer-marketing and UGC platform that helps ecommerce brands discover creators, run paid collaborations, and turn the resulting content into a licensed library for ads and organic social.
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Starting from Custom / quote-based (Later Influence); Later Social scheduling starts separately
Pros
- 2M+ searchable creator/influencer database
- End-to-end campaign workflow: briefs, negotiation, contracts, automated payments
- Built-in content-rights/licensing collection for reusing creator content in paid ads
- Mobile app (iOS/Android) for on-the-go approvals
- Strong case-study-backed ROI reporting
Cons
- No public pricing — sales-assisted only, slower to evaluate
- No native website widget/embed for displaying UGC live on-site (the core feature of EmbedSocial, Taggbox, Flowbox)
- Heavier, more enterprise-oriented workflow than small sites typically need
- Brand/product line can be confusing after the Mavrck/Mavely mergers
Video
Key features
Creator discovery & vetting;Campaign briefs & management;Contract + automated creator payments;UGC content rights/licensing capture;Content syndication to paid social & ads;Performance/ROI analytics;AI creator-matching;Social scheduling (Later Social)
Integrations
InstagramTikTokFacebookPinterestMeta AdsTikTok AdsShopify (via Later commerce tools)Slack
FAQs
Is there a free plan for Later Influence?
No public free tier; Later Social (scheduling) has historically offered a starter tier, but the UGC/influencer product is sold via demo.
Does Later have a mobile app?
Yes, iOS and Android apps for Later Social; Later Influence is primarily managed via web dashboard.
Is Later Influence the same as Mavrck?
Yes. Later Influence is the rebranded version of Mavrck, which Later acquired in 2022. In 2024, Mavrck and Later fully merged into one company under the "Social Revenue Platform" umbrella, with Later Influence as the influencer-marketing product line.
How much does Later Influence cost?
Later Influence doesn't publish one fixed price — it's sold via three self-serve/managed tiers. Third-party pricing trackers report roughly $16.67/mo (Starter, billed annually), $30/mo (Growth), and $53.33/mo (Advanced), but Later's own pricing page directs most buyers to "contact us," so treat these as estimates and verify with a quote.
What users say
Largest creator/influencer index among the tools reviewed here (2M+ profiles)
Who it's for
Ecommerce marketing managers, influencer marketing managers, brand/DTC founders
Industry fit
Ecommerce & DTC retail, CPG, beauty, fashion0
Security, data & support
Support
- Help Center + account team (enterprise); live chat for Later Social
API & languages
- LanguagesEnglish (primary); interface localization not confirmed